Social Media Brand Safety Challenges
Our blog today focuses on the specific challenges that advertisers are facing within the walls of YouTube. Brand safety on...
Interview with MediaCom – How Do You Run Effective Contextual Ads and Protect Your Brand in the Largest CGC Video Platform? GP Solves the problem
As user ID-based targeting (cookies, IDFA, etc.) has become more difficult, contextual targeting, which allows ads to be placed in...
How To Remain Unfazed by Google’s Latest Cookie Removal Delay
Google has delayed its implementation to block third-party cookies in Chrome yet again and has now targeted 2024 to begin...
Channel ID vs video ID
Contextual Advertising: How Granular Should You Get? Spoiler Alert… Very From the dawn of the digital advertising industry, marketers have...