Social Media Brand Safety Challenges
Our blog today focuses on the specific challenges that advertisers are facing within the walls of YouTube. Brand safety on...
Richie Le – Youtube Channel Analysis
Youtube Creator/ Channel Spotlight Discover what type of content Richie Le creates and what audience his content attracts. GP helps...
Interview with MediaCom – How Do You Run Effective Contextual Ads and Protect Your Brand in the Largest CGC Video Platform? GP Solves the problem
As user ID-based targeting (cookies, IDFA, etc.) has become more difficult, contextual targeting, which allows ads to be placed in...
Alba Ramos (SunKissAlba) – Youtube Channel Analysis
Youtube Creator/ Channel Spotlight Check out what Alba Ramos has done and how she has grown her social presence. GP...
Report finds that selecting “like” or “dislike” on YouTube doesn’t significantly alter user’s recommended videos
YouTube's recommendation system confuses consumers and producers. Mozilla found that users' YouTube suggestions don't vary much whether they utilize "dislike"...
Patricia Bright – Youtube Channel Analysis
Youtube Creator/ Channel Spotlight Check out what Patricia Bright has done and how she has grown her social presence. GP...
How To Remain Unfazed by Google’s Latest Cookie Removal Delay
Google has delayed its implementation to block third-party cookies in Chrome yet again and has now targeted 2024 to begin...
Channel ID vs video ID
Contextual Advertising: How Granular Should You Get? Spoiler Alert… Very From the dawn of the digital advertising industry, marketers have...