Social Media Brand Safety Challenges
Our blog today focuses on the specific challenges that advertisers are facing within the walls of YouTube. Brand safety on...
on 2022-12-22
Interview with MediaCom – How Do You Run Effective Contextual Ads and Protect Your Brand in the Largest CGC Video Platform? GP Solves the problem
As user ID-based targeting (cookies, IDFA, etc.) has become more difficult, contextual targeting, which allows ads to be placed in...
on 2022-10-14
How To Remain Unfazed by Google’s Latest Cookie Removal Delay
Google has delayed its implementation to block third-party cookies in Chrome yet again and has now targeted 2024 to begin...
on 2022-08-11
Channel ID vs video ID
Contextual Advertising: How Granular Should You Get? Spoiler Alert… Very From the dawn of the digital advertising industry, marketers have...
on 2022-06-28